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Wilson Cole's Podcast From The Road



Mar 14, 2019

Ally Cole, brand manager for ELOC Global, and Wilson Cole, President of Adams, Evens, & Ross (AER) discuss lead magnets and engagement on the podcast today. Wilson says that lead magnets used to be known as direct response advertising, but while the name has changed over the years, the function is the same. Instead of...


Mar 14, 2019

Wilson Cole, President of Adams, Evens, & Ross (AER) takes a minute to go over marketing and its importance to those who wish to succeed in the collections industry. The person who plays a big role in marketing related to AER is Ally Cole (ally@elocglobal.com), Wilson’s daughter. In this and future podcast episodes,...


Mar 14, 2019

Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, explore the specifics of what happens when a debtor makes an offer to settle part of their debt with a client. First and foremost, Wilson completely understands that these offers can frustrate clients even further, after...