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Wilson Cole's Podcast From The Road

Sep 24, 2019

One of the hardest challenges in marketing is reconciling old and new school methods for media. Formerly, companies focused on getting as many people as possible to click onto their webpage and give them their email. They would then take that information and use it to spam them for the rest of eternity. Today, we are...


Aug 27, 2019

One thing we have done exceptionally well over this past year is shifted our mindset to view ourselves as a media company and our products as commercials. Around one-third of our total expenditure is spent to produce content that is not, necessarily, outright selling our products; we have moved our focus to resource...


Aug 20, 2019

We are fortunate in this day and age to have so many ways to connect with each other through social media, but sometimes it can be overwhelming. Each website has a different audience, shares a different message, and reaches people in different ways. There are countless arguments about which one is better; should you...