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Wilson Cole's Podcast From The Road


Jan 29, 2019

Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, marketing manager for AER, take some time to talk about Facebook and the marketing opportunities for your company. In some circles there seems to be some confusion on whether Facebook marketing is dead or not. Wilson and Ally are inclined to believe Facebook marketing is not dead because the same people who say that it is are typically the same people who claim Facebook can topple governments and creating much upheaval in general. It doesn’t make much sense for that to be true and for Facebook marketing to not be effective at the same time. Ally explains the 3 types of audiences you can use for Facebook marketing: custom, saved, lookalike. Lookalike audiences are built off of your existing audience by looking for users similar based on given criteria. Legacy forms of marketing such as TV or billboards typically cost much more up front and know much less about their users.