Feb 27, 2019
Webinars as marketing tools are what Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for ELOC Global, expand on during this podcast. For the purposes of this podcast, Wilson specifies that he is talking about longer webinars, such as 45 minutes or longer, not short videos, such as those under 5 minutes long. Ally points out how webinars can be part of the content portfolio that a person or company can put together to help position them as an expert in their industry or field. Assuming the value is sufficient enough, people will come to you for the content, instead of you having to go to them. Content such as webinars will also help build rapport between you and potential or current clients.