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Wilson Cole's Podcast From The Road


Apr 12, 2019

Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for AER, are talking about customers’ websites (staffing firms’ websites) showing up as unsecured, after just finishing their annual travel season. Ally explains that this is in no way a small or insignificant problem, though unfortunately some clients may view it that way.

First, the URL is going to notify potential visitors that such websites are not secure. That’s a credibility hit right off the bat, on top of the fact that even if the content on the website is high quality and a person would consider making a purchase, they are less likely to give their information to a website their browser/search engine is telling them is unsecured (aka untrustworthy). To be clear, it is not only one specific type of browser that has made it a point to notify users very clearly they are about to visit an unsecured website; this is basically all browsers (Chrome, IE, Firefox, etc).

People fear, and rightfully so, that unsecured websites are compromised or nefarious to begin with, or at least the odds of one of those scenarios being true are higher. Ally also says that Google strives to represent relevance and reliability in their search results, so if a website is showing as unsecured it is going to hurt the search ranking as well. None of this has to be the case for your website because the fix is very easy; Ally would be glad to walk you through it. The key ingredient related to unsecured websites is the SSL certificate and whether it’s out of date, not correctly configured, or just missing altogether. If you want to follow up with Ally about getting your website secured, you can email her at ally@elocglobal.com.

2 Key Quotes

· First, the URL is going to notify potential visitors that such websites are not secure. That’s a credibility hit right off the bat, on top of the fact that even if the content on the website is high quality and a person would consider making a purchase, they are less likely to give their information to a website their browser/search engine is telling them is unsecured (aka untrustworthy).

· Ally also says that Google strives to represent relevance and reliability in their search results, so if a website is showing as unsecured it is going to hurt their search ranking as well.