Mar 14, 2019
Wilson Cole, President of Adams, Evens, & Ross (AER) takes a minute to go over marketing and its importance to those who wish to succeed in the collections industry. The person who plays a big role in marketing related to AER is Ally Cole (ally@elocglobal.com), Wilson’s daughter. In this and future podcast episodes, she and Wilson will explain the marketing processes that AER employs to land clients. AER has over 3,000 staffing and recruiting clients (which translates to a large market share). AER coordinates with Recruiting and Staffing Solutions Media (RSSM) to build and maintain its list of clients. RSSM can help your company with SEO, branded magazines, websites, and other marketing services too if you so desire. The main marketing lesson for this podcast is videos and their effectiveness at conversion (of potential clients into paying clients). Video marketing’s increased effectiveness lies in being more visually and verbally stimulating than a long marketing emails filled with hundreds of words that you have to read.